EP: 028 - Spotlight With Suzanne Boyd - News Anchor To Independent Producer and Podcaster!

I officially met Suzanne Boyd at Podfest 2019 in Orlando even though we have mutual friends and follow each other on social media! We did a dual recording of her show People of Palm Beach and #SoooBoca Stories on the same day...multi tasking as usual for both of us! We have a ton of fun discussing motherhood, business, making changes and the next chapter in this episode of #SoooBoca Stories.

Suzanne Boyd is a true Floridian gal having grown up in the tiny North Florida town of Monticello. After graduating with a broadcast journalism degree from the University of Florida in 1995, Suzanne Boyd immediately went to work for the Sarasota Herald-Tribune’s 24-hour news channel, writing for both the newspaper and television station. She anchored there for 2 ½ years before landing the job in South Florida. Suzanne spent 20 years at CBS12 – most recently as the morning anchor – before she retired from the news business in 2018.

Suzanne is now producing her own shows through her company Suzanne Boyd Productions. She has joined forces with her former TV co-anchor Eric Roby to create a morning digital talk show called “Rise+Live with Roby and Suze”. Suzanne also created and hosts the “People of Palm Beach” podcast where she interviews inspiring locals and is the co-author of The Dream Pillow storybook, which she wrote with her friend whose daughter created the Dream Pillow to help children sleep.

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Transcript

spk_0:   0:00
Hi, everyone. Welcome to hashtag So book of stories Podcast. I'm Michelle Ball. Sorry, I'm your host. And every week we will be dropping information about people, places and spaces around. Booker Atone. Palm Beach County, Ansel, Florida. I'm looking forward to sharing all of this fine information with you. And I look forward to having you subscribe and join us for this fun journey.

spk_1:   0:24
I am so excited. Thio Finally, Finally, I know have seized on

spk_0:   0:30
by now. But it's kind of like you've been a little busy girl.

spk_1:   0:33
No. Well, so have you. Yeah, yeah, yeah. Your star both busy throws. And I mean, so thank you for

spk_0:   0:39
coming on. I, um I'm recording this for both of my podcast because hashtag so book of stories is my, uh, you know, podcast for so Boca. But because I want to talk to you about some specific things, I'm gonna put it on the real state Influencer Buzz Lovett podcasts. Okay, so I think it's gonna be a lot of fun. So, um, Suzanne what? You tell my audience a little bit about who you are, like, if you don't know Sam Boyd is I forgot my cheat sheet at home that she went out.

spk_1:   1:09
But that's right. Well, I I talk for a living. So that is something I d'oh. Yes. So I was in the news business for 25 plus years. I, um, started out in Sarasota and then moved over here to the West Palm Boca area when I was 25 years old. I got my job at CBS 12 and was there for 25 years. My last stint was as the morning news anchor, So I woke up at 2 30 in the morning every morning and went to work. It was on the year by 4 30 So it was a very different lifestyle. Um, about it was like early 2018 may be the end of 2017. I started to really be impacted by the news. Um, the shootings were happening way too often, and I think it was the Parkland school shooting that really just put me in a state of I can't do this anymore. All right, you know, because when you're in the news business, you hear things that you can't turn it off. You know, you have to be listening to the stories and the details and it just got to be too much. There's some other stuff going on some political stuff going on at the station. And I made a decision that I was not gonna be on the news anymore. So at the end of 2018 I left my job. Um, and ah decided that I wanted to take three months off, and then I was going to go start my own company. Well, if you're like me, which Michelle you are, we probably have a very similar personalities three months off. It's not really a thing. Doesn't work. It doesn't work. Because never in my life have I taken three months off, and I don't even know what that looks like. Okay, Soft Last year and almost lost my mind because really, I was working harder within those three months that I've ever worked in my life because I didn't know what I was going to do. So I was trying to do everything, and it really was probably one of the most stressful times in my life. I had a lot of anxiety, and so I had started my business, Suzanne Boyd Productions and I just started to really focus on what my dream was, which was to produce my own shows and I'm TV. So I wanted to produce TV shifts. I was producing a show called What Your Friends Won't Tell You With a psychotherapist friend of mine, we decided to take that full production broadcast quality. We were doing that every week. We were taking it to different businesses. They were paying for us to do the show at their location. Um, we had some issues with that, Um and we've kind of taken a little hiatus on that, and I distorted Thio Ah, start rise in Live with Ruby in Su's, which is now a weekly live broadcast that my former co anchor, Eric Rubia, produced every Friday at 9 a.m. It is live on Facebook YouTube in her Web site, and we have a live audience and open bar and a deejay every Friday from the heart of Delery Gallery

spk_0:   4:10
with the open bar

spk_1:   4:11
e. I mean, who doesn't want it Open bar at 9 a.m. So it's fun. It's a fun show is so fun. In fact, our hashtag is making mornings fun again. We have really fun segments like can we do it where we go out and try to do the job of a local business. So we've been zookeepers at Lion Country Safari. We've been lifeguards at Rapids Water Park. Just the way were house. We went for housekeepers at the Hyatt Place in downtown Delray Beach. So we pretty much done it all. But there's lots of there's lots of things that you think you're going to run out, but we keep you be

spk_0:   4:49
a realtor for day.

spk_1:   4:50
Yes, Like now I tell you what I'll look like. That's like a therapist hat on. You know, you're you're cleaning houses. Like the way you

spk_0:   5:04
want me to come on Friday. Yeah. So right before I've got a house listed here in El Ray and I have to meet the people that air clean, doing the next phase of just taking stuff out, right? And trust me, they took stuff out. I came back after the hurricane and spent an hour and 1/2 and they're saying you should see what I did. I got my workout in. Yeah. Yeah. So I'm telling you, it's not It's not

spk_1:   5:28
really glamorous, right? Oh, my God. It's the same with TV. Everyone thinks it's so glamorous, you know, you're just on TV and you just read you just anyone on Lee New. You'll be waking up to 30 in the morning and break. Yes, but now I'm sort of in my groove. I'm getting in my groove of yeah of doing the show, where in this week will be the 15th episode for Rise in Line, Um, and doing a lot of like commercial production and coming up with some other ideas about how to help people create their own TV

spk_0:   6:00
show. There you go.

spk_1:   6:01
So that's my next phase. Is helping others really what you want to have their own TV show cause a lot of people doing a lot of people should have their own TV show. I grew. So now the next

spk_0:   6:11
phase is to help people do that. You go see. She's, uh, we met at Pod Fast, which we were talking about earlier We met a pod fessed up in Orlando, which was really cool and fun, and we got to chatting and Suzanne was telling me, and this must been right when you were coming off because I was in March.

spk_1:   6:29
Yeah, yeah, I left it at the end of September. So it was about six months.

spk_0:   6:33
Yeah. So Suzanne was telling me all the things she was planning, and I was like, This is amazing. It's good. Yeah. You know, like you made some major changes and yeah, decisions and hit the ground running.

spk_1:   6:45
Yeah, I really did. I mean, I you know, I'm not someone who can sit back and just wait for things to happen. Um and so I I've done a lot. Some of it has worked. Some of it hasn't. I've made a lot of mistakes, and I think that's part of life. Yeah. And you just have to forgive yourself for those things that you didn't know. You didn't know. This isn't good. This is

spk_0:   7:06
the exactly and listen, you can't have a great time to regret.

spk_1:   7:11
No, I have no regrets. I have no regret. In fact, every every mistake that I've made or everything that I have done has gotten gotten me to the next level to the next step. You know, and I always tell that people like when they're first starting out and they started, You know, some of the young people that want to go out and get a job, and they're like, Oh, well, I don't want to get a job in this. I want to get a job doing this and it's like, Well, but if you get a job there, you know, start small and then it will kind of lead you to the next place that you need to go So you don't need to be doing exactly what you want to be doing. Your first job out neck now have to build your way up.

spk_0:   7:45
What's kind of cool is like Allie. My younger daughter works for Urban Outfitters, but she's also a professional photographer. And because of her, um, relationship with Urban, she's also doing photo shoots for them. Now

spk_1:   7:58
that's that's just that's that's your passion

spk_0:   8:02
gonna lead. So on my real estate influence or buzz podcast, I have a set kind of little script, which I learned from pod Fast. Well, that

spk_1:   8:12
was the other thing

spk_0:   8:12
I learned from pockets. So we were talking about pod fast because we both went to this

spk_1:   8:16
and it was amazing. And it was just about podcasting. No, it was really more crimes in arena. Yeah. Yeah,

spk_0:   8:21
it was very cool. But I did come home and I realized, oh, mg Michelle, I had already been doing some podcast interviews and I was like, Oh, they saw

spk_1:   8:32
Sock. So can I like to call them a lesson, right? I don't Look, I don't look back and say anything. So I just thought

spk_0:   8:41
this was so bad. And I was like, Okay, so I came up with a little script, and and so I'm going to kind of dive into that just a little and because I have a lot of entrepreneurs that follow. So Boca and, um because we d'oh some claps and brand ings and things like that. I like to touch on business, business tips and marketing and branding, but in particular because of your background, I

spk_1:   9:08
think you

spk_0:   9:09
got pitched all the time for stories, right?

spk_1:   9:12
All the time.

spk_0:   9:13
And probably pretty badly. Most of the time.

spk_1:   9:15
All the time. Badly. Yeah, I would say, like, 90% of the time. Yeah, it was very bad.

spk_0:   9:21
Like bad. Yeah. And so if

spk_1:   9:23
you could

spk_0:   9:23
give some sound advice Thio Ah, someone who wants to have some media coverage anywhere.

spk_1:   9:32
How would

spk_0:   9:32
you suggest they learn how to pitch or some tips on pitching so that they aren't spinning your wheels. Yeah, more so than anything.

spk_1:   9:41
Okay, so you have to think about it this way. That the number one thing that that anyone that a journalist is looking for, someone who is a TV reporter or a newspaper reporter is a good story. So you have to find the good story within your pitch. And I think that is number one. So finding the story. You know, a lot of people want Thio send you a press release about an event. And to be honest with you, there's an event 10 times a day every day in South Florida. That's not unique, and that's not a story. So what about that event? Is it Is it something that the event is raising money for? That there's a really good story behind that. Is there someone that's going to be there that has a really great story? You have to find the story within the pin. That's number one. Number two is You have to get it to the right person. Um, in the media business, we are getting emails and phone calls all day long and What I always tell people is to go find the reporters and the producers on social media. Because even though social media is, um, most, most everyone is on social media this days. People don't normally get pitched on social media so that the chances of me seeing your direct message to me on Twitter was a lot greater than me seeing that press release email that I get 5000 of them today. So, you know, pitch on social media, I would say is another great or reach out to the reporter or the producer on social media and make sure you're going to the reporter or the producer for the newscast or the um section of the newspaper that you know where your story would run. So don't just go pitching it. You know, you wouldn't go pitch a business story to the city editor. You would pitch that to the business, or there we go. So you have to make sure you're getting to the right person, and that's very easy to find on the on a website. The other thing that I think is super smart and you know, I that I used to get pitched this way, And it would always be something that I would pay attention to Is, um is someone tagging me on a good story on social media? So, for instance, I had a guy who was an a C repairman who was out repairing a sees one day and noticed these frozen iguanas all throughout his travels. Now, this was a weather story, because if you know Florida, yeah, you know that when there's a cold snap, the iguanas like freeze wherever they are, and they can't move in there paralyzed and they wake back up once it warms back up again. But but they but they're basically frozen. The other thing that you need to know about the media business is whether is a huge driver. So if you have a weather related story, no matter what industry you're in, get that out there to the media as quickly as you can, because the chances of it getting covered are a lot higher if you have a good story aboutthe weather. So this guy had a good story because what he was doing was going out and taking pictures of all these frozen iguanas on his travels, and it was a great weather story because we have this major cold snap in South Florida, and he tagged me, showing me all the pictures that he had taken. So we went out into the story with him. Hey, got now. The story wasn't about his a C business, but he got on TV, his business, the name of his business got on TV. It was plastered across the screen. And so, you know, don't always think about, Oh, I got to get my business on TV. But But what am I encountering throughout my day? That would be interesting to someone

spk_0:   13:29
else. That's how I feel about it. Like, who knows? Like and it's funny, um, a friend of mine, the torrential rain that they just had out in Houston. Dr. George was on the news because he had to, like, take a little boat somewhere,

spk_1:   13:45
right? Anybody got video of it and, you

spk_0:   13:47
know, he ended up on the news. Great guy, by the way. And so you're so on point with that, And I think, of course, right.

spk_1:   13:56
Of course. I was like, don't worry, come to my house because there will be any noise given time. There

spk_0:   14:03
is landscaping. White noise doesn't matter, or my dogs are

spk_1:   14:09
going. This is happening. But today I guess they're they're doing some tree. I'm telling you, it's like I am

spk_0:   14:16
plagued with it. It does not matter. I did. I did a weapon or the other night and my yellow lab. Brody. Oh, finally, when I got off, I was like,

spk_1:   14:25
Really? Seriously, dude,

spk_0:   14:27
you couldn't like it was like I told, you know, it was like doing this weird noise noise and my friend Karen up in Savannah. I said, Did you hear? Oh, yeah. So I think that's great advice, um, to be able to share with my audience, because at the end of the day, a lot of the people that you're friends with and, um you know, I collaborate with our small business owners and we're the real state agents, and

spk_1:   14:59
they want to know,

spk_0:   15:00
like, how can I get more exposure for my business? And by the way, I don't have any money, you know?

spk_1:   15:05
Yeah. So well, I mean it is, You know, when you're on TV, it is free. Typically, you know, they're not You're not paying for that, but you have to be smart and strategic about the ways that you are that you are reaching out to those people. And the other way is just to be very active on social media, like pushing out your stuff, go and follow all the reporters and the producers and the anchors that you you know that you like or that you you know, that you watch. And once you follow them, you know, start commenting on some of their stuff and, you know, really actually engaged. Yeah. I mean, become engaged with these people because I will tell you that, you know, if my Facebook friends and I call them my friends because they're ones that are constantly following my my pictures of my posting, commenting on it, if one of them reaches out to me and says I have a great story for you, the chances of me doing that story were ah, lot higher than some average. Joe just sent me a press release.

spk_0:   16:04
Yeah, I agree with you, and I think that more and more, which is kind of interesting, you know, to say the least. What was your favorite thing about being in the news business?

spk_1:   16:18
Um, I think just the excitement of it. Um, but I will tell you that with the introduction of social media, it, you know, because for for half of my career, it was a one way street. So, you know, I wouldn't get feedback other than some, you know, really angry person writing me an email about how they didn't like my accent, which I did get bythe Oh, yeah. I got an email from from from someone who and he would write me a male une e mail or a or a piece of mail that he would send me probably once a month that would go through my newscast and by time code list. At what time I said a certain word that I did not pronounce it correctly. So because of because I'm from the South and from I had a Southern accent instead of get, I would say get. And so that really triggered him and so he would write that down. It wasn't like pronouncing a name wrong or something like a word and correctly, I just wasn't pronouncing it. I was pronouncing it with the Suzanne accent, you instead of right, And he did not like that now they could come after you on social media and they do

spk_0:   17:33
it right there. Yeah, world to see,

spk_1:   17:35
though I will tell you, I got really good. And so my point was about social media that I loved having that two way street in that two way interaction. So every morning at 4:30 a.m. I would immediately log on to Twitter. And that's how Twitter was my big platform and how I became, um, really active on social, because every morning at 4:30 a.m. I would be on Twitter communicating with my viewers, and so, in the commercial breaks, they could talk to me. I could talk to them, they would say, Hey, did you know this about that story or Hey, did you hear about this or Hey, I like what you're wearing today. Where did you get it? You know, So it was always a two way street, which I loved that cause I'm a true communicator. I love talking with people. I love learning about people. And so that was very social. Media was really big for me because, you know, it's it's what I love to dio.

spk_0:   18:28
Yeah, no, I totally get that. It makes really good sense. And I remember when you know people like yourself we're jumping on, like from the news media on social media is like, This is very cool. You know, all of a sudden it was a little more accessible to be able to dio Yeah, compliment. Hey, I really liked what you did today. I really appreciate that story.

spk_1:   18:49
Yeah, and, you know, that's that was my big thing. From the very beginning, I recognized the importance of taking my my presence on TV to a different level because there's, you know, it's some of it is an overlap. Some of it is the same audience. But just like you, some of it is a little bit different to the person that's getting your flyer, you know, And seeing that, um may not be the person that's on social media, but it may also be. And so they're getting the flyer and they say, Oh, Michelle, selling that really cool house. Oh, I follow her on instagram. I really like her. I'm gonna give her a call, you know? So there is that overlap

spk_0:   19:31
and you just never know when that's gonna happen. Is We were talking earlier about things that are unintentional in life and in business. And, um and that's what happens. You know, you never know who's gonna walk through that door is gonna come into your life or who you're gonna meet and us meeting at Pod fast. And then now we're sitting down and we're doing interviews for your podcast, which is people Palm Beach people from beaches.

spk_1:   19:56
People bump each people. Yeah. Yes. Michelle was on my podcast. Now I'm I'm on her podcast, and it's all because of social media sites we met each other on which

spk_0:   20:04
is so cool. And I just love the fact that and the ease of it like, hey, you wanna be on direct, massive direct message. Okay, let's pick a date. Yeah, There you go. And that's you know, when I tell people ah, all the time that they need thio, make sure that they reach out and engage. And if the worst case scenario, somebody says no. Yeah, What's gonna happen? I don't know. So, you know, we're big foodies in our family.

spk_1:   20:28
Uh, I'm a big foodie. So here's

spk_0:   20:32
a question. I ask all of my guests, which is if you could break bread with anyone dead or alive, Uh, who would it be? And what would you want to have? Like, what would the meal be? And it could be more than one person, cause people are like,

spk_1:   20:48
I can't pick one person. Well, mine's gonna sound very cliche, but I do. I just you know, I've always looked up to her. I've always respected her, and I've always wanted to be her. And I would definitely say Oprah, Um and I don't know. I mean, it have to be, like something like Hardy, like an Italian meal or something. Yeah, I'm a big I love food. I mean, but I really will eat anything. So

spk_0:   21:20
let me take this to another stop. We're you know, Boca Palm Beach is right. What restaurant? In restaurants Maybe you would think about

spk_1:   21:31
Mmm. Mmm. Mmm Mmm. Mmm Mmm. Mmm. Mmm mmm. Right. I mean, my feet. I will tell you. My favorite restaurant in South Florida is Brule A, which is in Delray. Love, Relais and Suzanne. Who's the shaft? Just opened a restaurant down the street of the old Max's harvest. It's called Rose's daughter, and it's Italian hearing It's amazing. It is amazing. Um so I mean, listen, I I've always giving props to Berlin because it's just my favorite. But there's so many great restaurants. There's a 1,000,000 restaurants are

spk_0:   22:03
our favorite Italian restaurant we go to like once or twice a year is true. Tora Ramana. I have my Christmas Eve reservation and my girls like that's our new thing.

spk_1:   22:17
Yeah, I will tell you. They, um you know, Louis Bossy opened a restaurant up here on Atlantic Avenue. It's called Elisabetta. Here's that story and it's really great to win. It's Italian food as well. So yeah, I mean, I'm a radio, you know, You take me to a new restaurant and feed me some wine, and I'm like, the happiest woman on the earth. So you having a

spk_0:   22:36
meal with Oprah? What is one thing you would ask her? Like maybe it might for I mean that to me. I look it up from, like, help me?

spk_1:   22:47
Yeah, I think I would just You know, the hardest thing for me right now is because I've been a worker bee. My whole life is figuring out the whole owning and running your own business and having people that rely on you. I think that is probably the hardest thing for me right now. And how do you navigate through that? Um, you know, I've I just haven't ever had to manage personalities or And that's very difficult for me. And I know that I just have to keep continue, Um, you know, doing what I feel is right. Yeah, but getting that kind of advice from her because she has run so many businesses, and, you know, I know what her answer would be. Its She has good people, you know, she'd

spk_0:   23:30
probably say, Get someone in between you and the people that you're saying so that it's not his personal, but you're still deeply involved. Because business I would be one of the reasons I don't have a team. Yeah, I have. For So Boca. And for my Web sites and things like that. I have people that I work behind the scenes, but I'm a solo solo agent. Yeah, kind of person. That's my personality to So I do respect what you're saying. I think it's, um when you're trying to segue way too. When you've always worked for a corporation, is I worked for two corporations, major ones. And now listen. You're like, Whoa,

spk_1:   24:06
this is all on me. E not gonna do that. I know. Some was saying the other day because, you know it is. I mean, it's from creation to, like collection, you know? So you're and you're everything in between. So you're not only creating the show, which is what I did, but you're selling the show, and then you're collecting the money department. You're the business. You're the financials, which, you know I hate I hate all that

spk_0:   24:32
department. Just like you have to reach out and, you know, get topping And people. Yeah, like, even like the little stuff, like fiber, you know, fix or whatever. You know, we're talking about taking your podcasts and having them produced. And, you know, finally I was like, I can I can edit my own stuff. Yeah, I guess I took a two days a couple of years ago and how to do that, But is it really the best use of my time? You know, I'd rather just Is it going to be perfect? No, it's talking to perfect. And you know what? That's the way it goes. if you aren't gonna listen to something that I'm doing or watch it cause it's not perfect, you know? I mean, we have fun with hashtag so Boca that point and you're having fun with what you're doing And that's, you know, to bring, like, age into it just a little bit. You know, I think you get to a point in life with your business and business is that you also need to have some fun with that spark some joy and bring joy to what I'm doing. Because then we're better at our businesses. Yeah, so I kind of look at it that way, too. Yeah, 100% Which is kind of cool. Um, So, um, the other question I typically asked my, uh, my my gal pals and come on is, uh what are three things you won't leave your house without? I gotta run out to run an errand. What do you take it with? You and it can't. One of them cannot be yourself.

spk_1:   25:54
Okay, Number one I mean, I leave my house a lot of times without a lot of things, including a bra. I like this morning when I took my kids in school. I was like, Do I really need a bra? My life is seeing so much of the best eyes Funny. Oh, that's funny, though. Um, gosh, what are three things I do not leave my house without, um I would see Number one is a clear mind, so

spk_0:   26:31
Oh, I'm so impressed right now.

spk_1:   26:33
So every morning when I wake up, I try Thio meditate? Yeah. Um and no matter what that looks like, whether it's me really putting on my app and saying or just journaling or like even just washing the dishes and like just with quiet and just breathing while I do that I would say That's number one because I have such a busy mind that it's hard for me to go out into my day if I don't do something to calm it at the beginning to ground yourself. Um, two is gum, and I'm looking at that because, like, I literally have a pack everywhere, and it's that denting ice gum and I have it in my car and I haven't in my purse, and I haven't hear on the kitchen counter because I have gum everywhere. I'm a gum attic

spk_0:   27:21
you offer me.

spk_1:   27:25
I did. I mean, I like gum. I like I'm obsessed with gum. And I usually in my and I chew it like a french horn. Oh, I I'm the worst were e I know like that. I know I'm the worst tour, but I love gum, and I don't I don't know what to tell you that. Funny Look, I'm Tonto. John was a gun. Sure. Yeah. And then the third is what you will not leave my house without, um, Gord. Huh? This is hard. Um, maybe Maschera.

spk_0:   28:04
That's good one.

spk_1:   28:05
Yeah, because I'm I try to always have mascara on, no matter how crazy. I

spk_0:   28:09
love cases like yours, but

spk_1:   28:11
now your suitcase. But you know what? I do have a lot. I do. You have to. It's crunchies, like I always have a scrunchie with me. I like Oh, when my daughter was like, Oh, she ordered, like, 30 of them off Amazon. I was like, Oh, my God, this is the best thing

spk_0:   28:30
again. Throwback to the sex and the City episode with Carrie Bradshaw. She's with eight, and I think she's with eight. And then and she's like the girl in front of her head a screech? No, she was with Berger. Uh, the girlfriend had the scraping of the scrunchie. It was, like, so, like, anti scrunchie. Yeah, right. And then Aly came home because she's cool. Yeah. Cool, kid. Well, they're both cool girls, but telling, you know, Yeah. Come someone like that scrunchie like.

spk_1:   29:00
And my daughter was like, she had no idea that they were invented in the nineties, so I stole it. Yeah, I know. I've got, like, a whole bronze. Yeah, My daughter has every color, right? Yeah, the best. That's a good

spk_0:   29:13
one. So I typically for me, it's my sunglasses. Oh, yeah, cause I'm okay. Big sunglasses. Yeah, and I can't see. So the prescriptions of lipstick, you always have some sort of lips. Jag. I'm not a big lipstick person, but and, um, usually water in my purse. Okay? Always trouble. I'm a water. Yeah, well, I need water like that. Okay. So good. Yeah. So, you know, I, um I was gonna ask you to a little bit about your podcast, so tell us a little bit about starting your podcast and a couple of things that maybe you, you know, hurdles that you overcame. Yeah. Um, because it's

spk_1:   29:57
not

spk_0:   29:57
that hard to start a podcast. It's just more of a lot of pain. Yeah, pieces. Right. So share a little bit about that.

spk_1:   30:04
Yeah. So when I started my podcast, I started it with, um Jimmy, who is with Florida Podcast Network. She started her own podcast at work, and she was one of the speakers at podcast. She's amazing. So she's my producer, So she does. So I send all the stuff to her. She does minor editing. I don't do a lot of editing for my stuff, but, um, she puts it all together and uploads it onto all the podcast platforms for me. But I will tell you that when we went into discussions about this pod podcast, You know what I think? What the must take a lot of people make is they don't, um They don't produce it like a show. And you really have to think of your podcast as a as a show as a production. And so whether whatever that looks like, whether it's long form interviews like what you and I were doing for our podcast or it's something where you want to do segments. You really have to. You wanna have sort of a plan before you go into it rather than just loosey goosey? Because I see that with a lot of people, whether they're doing podcasts or they're doing Facebook lives or whatever, they don't have a plan, and it kind of gets boring after a while. So I would say definitely sort of produced your podcast and have sort of a plan or an outline about what you want. That looks literally

spk_0:   31:21
See folks, when they're doing Facebook lives kind of go happens.

spk_1:   31:30
And I don't have that problem because I just that's all I do is I just thought e

spk_0:   31:36
like I need, like, e have TV on a lot because it helps not.

spk_1:   31:41
Yeah, well, you know, that's the brain. Yeah, yeah, when

spk_0:   31:44
I'm working, it's kind of like, Yeah, actually, background, extra noise. But it's funny you should say that because, um, my my girlfriend was also in the news business up in. I don't have a serious little bit. My friend Sue Pinky Benson. He's too, if you're watching, um, but she's the one who's very good with video and doing lives and whatnot and one of the real estate agent sending Matt on Snapchat back, like, four years ago. And she's the one who kind of just

spk_1:   32:12
always have,

spk_0:   32:13
like, three took people talk about, you know, like, if you're at some place just, like, jump on your phone and do a little research. Yeah, that you say, Hey, did you know or and I was like, such a great ideas? They're not stumbling and scrambling. Same thing with the podcast. Which is why, when I came back from pod fast, I was like, How can I know? I have scripts? Like, how could I have something to follow?

spk_1:   32:36
No, I think scripts are bad. I think scripts are bad, I think, because especially unless you're used to reading from a script. Yeah. If you're just coming in as a new podcaster, I would not scripted out because it can seem very flat and to follow. Yeah, it's hard to follow. You wanna have bullet points and I think three is a great number. And that's what they teach you in television. You know, you talk in threes, you have three points like those air. Really good. 123 And those are the three things you want to hit And maybe you write, like under, you know, under, um what? Thio? You know howto how to pitch your story on TV and under that tell the the Iguana story, you know what I mean? So you already know the stories, and then that's everything. Like stories, stories, air, great, like people want to hear stories. You want to be too long winded. You want to tell the abridged version of the story, but people love stories and and personal stories. So if you have a personal story about something you're talking about, that's a really good way to sort of fill the time ring. Keep it interesting. The other thing is consistency. You know, I think consistency is super, super important. And when we started people of Palm Beach podcast, Jimmy and I had a conversation about what do we reasonably think we can d'oh! And we decided every other week for now. So you know, your people don't expect it every week. They expect it every other week, and you want to be consistent for your for your list.

spk_0:   34:04
It's very interesting that you should say that because with the rules of influence or buzz podcast. I was consistently interviewing Now what I'm doing. And I think Cristian Nicholson does this really, really well is, um, she jumps on every once in a while doing a solo podcast, which I think it's fine to dio about the contents. So I started doing that on that Love that, and that kind of took a little pressure for me. Plus, I was matching my, um, pod cast interviews so that I could spread them out over six weeks. And then maybe to those were so low but super short, right? But it's still the kids issues in there. And now that I'm doing hashtag so book of stories, which you can find on stitcher and Google and Spotify and I said all that stuff that's more just kind of going around the block posted, I've done for my block and repurpose seeing that and then talking about things that you could do around town or interviews like that, right? But I think you could also it's my opinion, cause you got so much great information and your story so great you could even do some solo podcasts and you'd be fantastic.

spk_1:   35:14
Yeah, I mean, It's just time. I know, you know, it takes time, but it's also repurpose ing. I think a lot of the content that you already have. I mean, you and I mean, you probably have so much content, Dick. Yeah, Yeah. And I have so much content that I really could just repurpose it in different ways and turn it into a podcast. But, you know,

spk_0:   35:34
but once again, it's time it's time. Things lastly, since your Palm Beach doh Ray Gulfstream Boca, how did you end up like being here? And what do you love about our area?

spk_1:   35:48
Um Well, I So I'm from North Florida, like the Tallahassee area. A very, very small town called Monticello. Um, and I had 19 people in my graduating class, so I came from like there were no stop lights in my town like very, very small town. And I went to University of Florida and to study journalism because I knew I wanted to be a journalist, and I was like, Holy crap, this is what I was meant. This is where I was meant to be, somewhere where there's, like, people lawyer, and, um, I just I just loved it I loved being with 45,000 students. I think it was at the time. You know, I just felt like I was in my element. And, um, when I left the University of Florida, I got a job in Sarasota. So I was on the west side of the state, and it's a little quiet over there in a little older, and I didn't find my groove over there, and I really, you know, I was dating a guy who lived in Boca, and so I was coming. I was coming every weekend to come see him, and he ended up being my my husband and my ex husband on the father, the father of my two Children. That's right. So but so I would come over and see him. And I said, You know, when I was over there in Sarasota, I'm not moving for a man. Oh, yeah, I will move for a job, but I'm not moving for me. And so I tried for a year and 1/2 to get a job over here with all the TV stations, none of them. None of them would hire me, and I remember I finally came up with a brilliant idea. I had this. Someone had given me a Waterford crystal number one. Okay, And I decided to pack that thing up and send it with my resume tape to the news director at channel 12. Resume taint with my resume tape. It was a VHS tape back then, and he was so impressed that he asked me to come in for an interview. I knew if I could get the interview that I would I would nail it. And so I came over here, got the job moved over here, and my husband or my He was my boyfriend at the time. Um said Okay, we're gonna move halfway between where I work in Boca and where you work in West Palm Beach. And I was like, Okay, great. And so we moved into this cute little apartment off of Lynton in Delray Beach. And I remember because I didn't really know this side of the state that well, so I was driving to West Palm, and I'm like it is pretty far to West Palm. I knowthis is not halfway between Boca and and Westfall. So that's how I ended up in Del Ray and I have lived in Delray ever

spk_0:   38:45
since then. Okay, well, that makes, but

spk_1:   38:47
I love. I've always loved Delray Beach. I've always I love this area. I just said I'm never I would never want to leave. You know, I'm sort of entrenched in the community down here, e do this through the tree lighting every year in Delray. And so I just I love it here. I love it here. I'll never leave. That's like that. Technically, I live in Gold Stream now, but I But I do love Gulfstream to and the police air. So nice you are. You will see them drive by about 20 times a day.

spk_0:   39:18
They're probably who's

spk_1:   39:23
they've already They've already looked up your license place if you know who you are and why you're in the neighborhood,

spk_0:   39:29
huh? Well, I so appreciate you being on today, and I know, you know, I know the viewers and listeners are gonna get so much out of what you were able to share because, you know, I like Thio. Make sure that there's some takeaways. Yeah, and, um, I love business. And I love the annual Carol, You know, ways that we can go on as we were talking about earlier. I mean, social media, so much easier to deal with, You know, growing a business or whatnot today. And hashtag so Boca start all online. It's on Lee really online. And the podcast is nothing else. I don't do anything in print, so I get that.

spk_1:   40:03
Well, you're you're in. You're in person. Thio, That's trying. I

spk_0:   40:09
have taken my takeaway of being a realtor is trying to make sure how I look in person is how it looked

spk_1:   40:14
on social media. Yeah, it is. It's crazy. I mean, some of you have some of the the photoshopping that's done this pictures. I know you

spk_0:   40:27
like just moving and al of every way. I don't even know

spk_1:   40:33
what did

spk_0:   40:34
you at that point supplied anyways. But I appreciate you being on. And like I said, I'll probably put this on both my podcasts as well, because I just think it's valuable information and you're so local. So they're Ugo. And, um, best of luck with everything that you're doing is you're doing some really good stuff. So, um, where can everybody find you? And also, people want a sponsor or get involved with your shows.

spk_1:   40:57
Yeah. I'm Suzanne at Suzy and Boyd productions dot com. If you want to reach out to me and you really will not have a hard time finding me I am literally everywhere. I am on all the social things on the news. True muse. With Suze on Instagram, I have my own website, Suzanne boy dot com So you can find me anywhere.

spk_0:   41:17
Cool beans. So you guys make sure you follow her and subscribe to anything that she's got on the side. And make sure you watch a show on

spk_1:   41:24
fries and lying your fries and live

spk_0:   41:26
with Paige. Yeah, like our paid like the page. All right. All right, guys. So we're gonna I don't know if you can lean over that far to turn up. No,

spk_1:   41:33
no, it's just got a

spk_0:   41:34
longer arm that ideo. Bye, guys. Thanks for tuning in today. Thanks again for joining us for today's episode, Spastic. So bogus stories. Podcast. Looking forward to seeing you over on the socials You confined us at. So Boca everywhere and buzz by the website subscribe to the newsletter. You never know when we're gonna have something special coming your way. Thanks again